Discover the trends.
Embrace the future.
Global hyperconnectivity has dramatically increased the amount of data that companies possess. These have become the primary asset of companies, but the importance does not lie simply in collecting them, but in extracting value from them and using them to enrich business strategies that allow them to offer memorable and personalized experiences to users.
In addition, in order to adapt to these new market requirements, it is critical that organizations base their evolution on innovation, both cultural and digital, taking advantage of the facilities provided by technological advances, which must be implemented in an agile way to promote new business models, without forgetting to apply in the process the new ethical considerations of this new era.
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TREND 01.
NEW DIGITAL ETHICS
The development of the World Wide Web has created a new digital ethics model which is based on privacy, traceability and transparency. Synergies between artificial intelligence, Blockchain and Cybersecurity will be key to guaranteeing data protection as well as combating misleading information and cyber-attacks.
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TREND 02.
DATA ARE MONEY
At present, the most important asset a company has is its data. It is crucial to process all the available information and make use of prescriptive analytics, cloud computing and Machine Learning in order to gain the greatest possible value, thereby promoting intelligent decision-taking.
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TREND 03.
A HYPER CONNECTED WORLD
Everything is connected. People, smartphones, vehicles… Everything. That´s why connections must evolve from the new Wi-Fi generation, complete integration of 5G and promotion of loT, in order to create a hyper connected and automated ecosystem between people, industries and public services.
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TREND 04.
INNOVATE OR INNOVATE
Adaptation, development and innovation is no longer a choice; it´s a must. Digitalization will be the driving force behind new products and services that must be conceived and designed taking advantage of technological advances such as quantum computing, hyper automation, practical ways of using Blockchain or Open Technology philosophy. Only in this way will it be possible to establish a successful hybrid and diversified business model.
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TREND 05.
EMOTIONS ARE IN CONTROL
New generations have revolutionized our way of consuming. It is time to really engage with users by means of highly customized, multi-sensory experiences, taking their habits and needs as a reference point in order to establish emotional interactions in an omnichannel environment.
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