For Airline Innovation,
Maintain Focus on the Operational Basics


Airlines today seek to leverage digital technology to enhance the travel experience, build customer loyalty and gain a competitive edge. While the potential opportunities are exciting, delivering functionality such as self-service check-in, automatic re-booking and partnership programs requires a sound operational core of platforms, tools, skill sets and processes. Many carriers today are not sufficiently focused on building this foundation, and need to prioritize operational basics before aspiring to the goal of digital enablement.



Airlines are focused on developing innovative technologies to deliver unique travel experiences.

In many cases, however, airlines don’t pay sufficient attention to building the operational core needed to ensure reliability and platform stability and integrate multiple databases.

Without a sound operational foundation, airlines can’t succeed at implementing new technologies to deliver innovative programs.


David Orellana    linkedin.png

David Orellana is a Softtek Managing Director in the company's Transportation and Logistics vertical. He has more than 10 years of executive experience in the airline Industry and more than 18 years as an IT leader, specializing in strategy development and execution. Following his successful implementation of Mexicana Airlines' IT transformation plan, David was recognized in 2009 as CIO of the year by Ernst & Young and Information Week magazine.

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About Softtek
Founded in 1982, Softtek is a global provider of process-driven IT solutions with 30 offices in North America, Latin America, Europe and Asia. With 15 Global Delivery Centers in the U.S., Mexico, China, Brazil, Argentina, Costa Rica, Spain, Hungary and India, Softtek helps improve time-to-business-solution, lower costs of existing applications, deliver better engineered and tested applications, and produce predictable outcomes for top-tier corporations in over 20 countries. Through on-site, on-shore and its trademarked Global Nearshore™ service delivery models, Softtek teams with CIOs to constantly increase the business value of IT. Softtek is the creator and a leader of the nearshore industry.
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