Airlines today seek to leverage digital technology to enhance the travel experience, build customer loyalty and gain a competitive edge. While the potential opportunities are exciting, delivering functionality such as self-service check-in, automatic re-booking and partnership programs requires a sound operational core of platforms, tools, skill sets and processes. Many carriers today are not sufficiently focused on building this foundation, and need to prioritize operational basics before aspiring to the goal of digital enablement.
Airlines are focused on developing innovative technologies to deliver unique travel experiences.
In many cases, however, airlines don’t pay sufficient attention to building the operational core needed to ensure reliability and platform stability and integrate multiple databases.
Without a sound operational foundation, airlines can’t succeed at implementing new technologies to deliver innovative programs.
David Orellana is a Softtek Managing Director in the company's Transportation and Logistics vertical. He has more than 10 years of executive experience in the airline Industry and more than 18 years as an IT leader, specializing in strategy development and execution. Following his successful implementation of Mexicana Airlines' IT transformation plan, David was recognized in 2009 as CIO of the year by Ernst & Young and Information Week magazine.