Driving transformation in the era of mobility.
The automotive industry is undergoing a fundamental transformation. The decrease in sales—exacerbated by the pandemic—and consumer expectations based on exponential technologies has changed the game. It's time to evolve to sustain and capture new sources of value.
OEMs will no longer be only manufacturers. Having the best product and reaching the right customer is not enough; customers expect the automotive ecosystem to deliver trusted, proactive and frictionless experiences.
As a result, some OEMs are shifting from vehicle sales to data-enabled mobility services in order to increase customer choice, convenience, and value. In addition, new, digitally-born and adjacent industry players are taking advantage of technology convergence to enable integrated ecosystems with more mobility options, increasing the pressure on traditional business models to accelerate their transformation.