DEFINING THE NEW NORMAL
IN THE ERA OF COVID-19

Consumer buying behaviors are changing dramatically as a result of COVID-19 – what people buy, where they buy, how they buy, how much they buy, and how often. This places great strain and uncertainty on a complex and already overstretched supply chain and is forcing CPG companies to rethink their strategies and capabilities around manufacturing/production, inventory management and logistics, distribution, pricing strategies, content, partnerships, consumer engagement and commerce.

Softtek is tracking developments in the industry to help our clients understand the resulting changes in consumer and shopper behavior across categories, brands, channels and retailers in the areas affected by the virus. Our goal is to help organizations successfully meet the changing needs of their “new consumers”.

Today’s retailers are confronted by informed consumers, an uncertain economic future and a global pandemic disrupting business processes in all sectors. These drastic shifts require retailers to operate more efficiently. Our evolving, modular and agile Retail practice offers proactive and cost-effective solutions tailored for your organization in this time of uncertainty.

The impact of COVID-19 on today’s global transportation sector has been swift and significant. Softtek’s outcome-based service delivery model enables agility, flexibility and digital expertise to speed time to market and increase collaboration and compliance across the logistics and transportation ecosystem.

Being at the center of the pandemic, the healthcare and insurance segment faces unprecedented logistical and operational challenges. Softtek helps healthcare organizations drive necessary transformation and maintain competitive advantage through digitally-enabled operations. Softtek also partners with insurance leaders to build a reliable and flexible operational core that enables the interoperability and transparency required in today’s complex insurance environments.

New technologies are pushing Media and entertainment companies to evolve their practices and traditional business models as they pertain to content creation, aggregation, and distribution. Whether it be interactive gaming, films, broadcast television, print and publishing or sports and live entertainment, social media, and advertising, M&E businesses live or die based on how well they identify and manage trends.

As a strategic partner, Softtek proactively collaborates with our clients to ensure operational excellence utilizing our six sigma practices while implementing solutions that not only keep up with emerging trends, but anticipates them which is key in these uncertain times.

When a big chunk of the economic activity and movement of people came to a halt, the telecommunications sector maintained the economy going. This created an overhead in the workload, on top of the usual technology update and regulatory governance inherent to the industry; these conditions impose an increased need to innovate and maximize capabilities. Softtek’s team of industry experts will support you in developing the right long-term strategies while implementing the right solutions, helping you to make the most of the opportunities that digital disruption brings.

COVID-19 is globally disrupting all industries, and Manufacturing, Automotive and Natural Resources are no exception.

Companies are facing one of their biggest challenges in history with regards to supply chain disruptions, maintaining a work force, and operational adjustments in production to stabilize commodities prices. Just-in-Time manufacturers are now more vulnerable, approaching cost contention as an immediate action. To rebound from the COVID-19 pandemic, the Industrial sector must undertake a journey towards a fundamental reform, investing in the enablement of new digital business models, streamlining their business with more automation in their operations, and applying cognitive analytics to improve their market insight.

Softtek is working closely with advisors and key technology players for the Industrial sector to help clients achieve efficiencies in their operations and enable digital channels to better serve their customers.

Evolving demand and pricing outlooks are transforming the Natural Resources industry. But few companies are fully harnessing the power of digitalization and the technology solutions at their fingertips. Softtek can help you adapt to evolving demands to become relevant for tomorrow’s consumers. Our experience across the natural resources value chain and collection of technology experts provide a unique combination of assets to help our clients succeed.

COVID-19 has imposed several challenges to the financial services sector. Responding to the needs from their clients for flexible or delayed payments; renegotiating loans or bringing government-backed credits to small and medium-sized businesses. All these while enabling their backend workforce to work from home. We help our clients to navigate this complex environment.

The hotel, restaurant and entertainment industries have been severely impacted by COVID-19. To maintain the business running during the pandemic, as well as its future viability will depend on creativity, cost efficiency, excellence in execution and use of technology. Softtek works with clients in the hospitality segment to generate operational excellence, generate outstanding customer experience, innovate through the use of technology, while mitigating risk.

Governments are facing unprecedented challenges in wake of the impact of COVID-19, that are very readily impacting health systems, but also other areas of public administration that today demand enabling remote work safely nearly in all areas. At the same time, there is a heightened need for increasing levels of operational efficiency, reducing IT management costs and enabling new digital contact channels with citizens to provide the services and information for the situation that we live in today demands. Softtek helps to digitally evolve public sector organizations and maximize the digital experience for citizens.