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CASE STUDY / HOSPITALITY

Fitness Industry Pioneer Improves Club Safety with Contactless Solutions

Softtek enables Digital Member Scheduling Capabilities during Global Pandemic.



About the customer

Privately owned and operated fitness center chain.

350 Clubs Operating 350 clubs nationwide.

4M+ members.

Privately owned and operated.

22,000 Employees.

 

Softtek served as a crucial partner during a global pandemic by developing a solution to help us improve our operations, effectively transforming our customer experience.

CIO, Fitness Industry Pioneer

Business challenges

During a global pandemic, a Fitness Center Operator saw the need to adapt and digitze their guest experience and measure facility member capacity in order to abide by federal and local social distance regulations.

 
1

Minimize in-person contact between gym members and team members.

2

Validate and measure the capacity of members within the club.

3

Comply with changing federal and local regulations.

How Softtek comes into play

The company challenged Softtek to reinvent the fitness member journey. Softtek built a comprehensive touchless IT solution which included updating APIs and the mobile application to include advanced features as well as the implementation of front/backend web apps and customer identification. The new solution enables digital payment through Easypayand QR check-in to provide a safe environment for club members.

Built a new IT infrastructure to create a touchless guest experience.

Integrated a membership management solution, member check-in and CMR.

Enabled digital payments through Easy pay.

Established an agile development process to streamline the time to market of integrations.

Created a QR check-in solution.

Developed capacity management solution.

Group 385

Business impact

Reduced member churn.

Shortened release cycle time from 2 months to 2 weeks.

Improved club member safety to meet health standards by reducing in-person contact.

Met the legal requirements to open 50% of clubs nation wide.

Managed club traffic based on regions & identify those coming from a risky area.

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