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CASE STUDY / HOSPITALITY

Global cinema chain partners with Softtek to boost profitable growth through digital transformation

Strategic partnership to enable growth through enhanced digital ecosystems.



About the customer

One of the largest movie theatre chains in the world.

Operating in 18 countries.

+6,600 screens.

27,000 employees.

>367 M attendance across available screens.

 

The Digital Transformation allowed our Company to optimize IT expenses,- in addition to eficiency via automation- and will enable new types of innovation and creativity.

Chief Information Officer

Business challenges

The company needed to boost profitable growth through enhanced IT ecosystems by executing a customer-centric business strategy. They needed a reliable partner who could standardize and optimize their IT global operations to be scalable and aligned with corporate goals.

 
1

Transform the IT infrastructure & security management functions.

2

Standardize the support model across countries.

3

Re-design of the cinema customer experience to lead in terms of customer satisfaction.

4

Innovate and disrupt with flawless multichannel experiences in record time.

How Softtek comes into play

Softtek was engaged as a strategic partner to develop a diagnosis of the current state of the client’s technological capabilities, and successfully enable its IT environment to accommodate the rapid adoption of new technologies in response to business needs.

Developed roadmap to re-architect the technological environment according to the digital transformation strategy, enabling the new digital business strategies and in theatre experience.

Deployement of a 360 Customer View.

Redesign user experience and implement new UI.

Delivery of IT ecosystem services:
-Digitized Governance Model
- IT infrastructure management and operation
- IT security management
- Enterprise Agile Development for reliable APIs and microservices.
- Rearchitect & rewrite Backoffice systems
- Customer experience design and engineering
- Articulate and adopt DevOpsModel

Group 385

Business impact

Softtek was able to implement a Global standardization of business processes into a single version to run IT infrastructure operations, ensuring annual savings based on operational efficiencies and quality.

4 Countries

Record growth in digital transactions in 4 months across 4 countries.

20%

increase in ticket and food conversions.

30%

Consolidated and improved IT operations with a 30% lower cost.

700%

increase in kiosk sales, and doubling of App channel sales.

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