Guest Engagement

Cloud-based, omnichannel application. Data integration at the point of customer interaction. Real-time back office and loyalty program systems.

For a customer-focused business, a digital transformation strategy must deliver a connected, omnichannel experience. Leveraging data at the point of sale is critical, as is integration between POS systems and customer data.

Today, however, businesses struggle to connect disparate platforms and data silos.

Customer-facing applications, more over, typically operate in isolation from back-end data repositories. As a result, customer engagement initiatives often fail to gain the data-driven traction needed to deliver anticipated value.

Softtek’s cloud-based Guest Engagement Solution integrates data at the point of customer interaction with back office and loyalty program systems in real time. The solution delivers detailed customer insight, improved operational efficiency and personalized interaction that takes customer engagement to the next level.


Leverage Detailed Data Analytics
  • Integrate customer-facing and back-office data and loyalty programs
  • Real-time dashboard for transparency
  • Create a unique experience

Streamline the Customer Journey
  • Real-time 1:1 customer-facility communication
  • Digitize transactional portions of the engagement process
  • Gain visibility into the customer value chain

Enhance Sales & Marketing
  • Tailor marketing and promotions initiatives to preferences
  • Multi-variant campaign assessments
  • Predictive modeling to optimize campaign efficiency

Optimize Operations
  • Decreased Opex with improved service
  • Leverage analytics to enhance supply chain
  • Establish cycle of continual, autonomic improvement