Achieving differentiation and a competitive edge through analytics has become a top business priority, no matter what your product or service. Big data and information analytics have redefined the basis of competition across companies and industries. But just as the internal demand of analytics skyrocketed, so has the number of business intelligence projects that fail, arrive late or plainly fall short of the expected business value.
Join, Andres Gonzalez, VP Business Analytics with Softtek, as he uncovers the four main reasons for why most programs underperform, and lays out the foundations for tackling these issues to bullet-proof your business analytics projects or program.
About the speaker
 Andres Gonzalez
VP Business Analytics
Softtek |
Andres Gonzalez brings more than 15 years of experience delivering business intelligence and business performance management solutions for regional and global companies. As VP of Softtek's Business Analytics Offering, Andres is responsible for the strategic roadmap of the company's analytics services and support to the sales organization.
Prior to Softtek, Andres was the co-founder of Intelledata, a business intelligence firm. As President and CEO of Intelledata he oversaw all aspects of the organization, from business development, partner and client relationships, and supported the company's software development strategy. Before Intelledata, Andres was responsible for implementing the first Customer Profitability and emerging markets analytical platform at Standard Chartered Bank. The project resulted in significant cost savings and increased quality and accuracy of data for the Americas region.
