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Media & Entertainment

Capitalize on market opportunities and access new technological territory in an agile way

During these unprecedented times, the Media and Entertainment industry is facing new challenges and an unprecedented growth opportunity as new digital technologies converge and enable what was previously thought to be impossible.

Digital ambitions of Media & Entertainment executives, faster with Softtek

We have created a comprehensive portfolio of services and solutions that enable rapid deployment of new digital initiatives while addressing digital gaps faced by Media and Entertainment executives. Softtek designs, develops, implements and manages complex platforms and application scenarios to enhance your targets' experience in rapid, iterative cycles.

Execute quick responses based on big data analysis
Iteratively rethink and personalize the customer experience
Enable all applicable systems to support the customer journey
Empower your employee base with augmented intelligence
Focus on live services for real-time response to customer needs
Scale production environments quickly to ensure top performance
Establish a "cloud first" mindset with new and upgraded systems

Mandates

 

Among many challenges, media, entertainment and video game companies need to plan a short-term and long-term agenda, with quick decision-making and swift execution as the crisis unfolds. These mandates include:

business model
Augmented Intelligence
Intelligence amplification tools augment human intelligence through search technologies, ML, content creation AIs and mixed reality
big-data
Big Data, with Bigger Workloads
Big data is enabled by advancements in AI, ML and the IoT
targeted-content
Ultra-Targeted first content
Companies must base the customer experience on strong customer journeys to ensure return visits and optimal customer monetization
search-engine
Search Engine Optimization
In an online environment driven by internet searches, companies can influence site visits and effectiveness with advanced SEO techniques
system-valuechain
Devices mobility and connectivity
Customers now view content on multiple devices, such as mobile, tablet, TV and PC. Media firms need to offer omnichannel solutions based on customer lifestyles and preferences
system-valuechain
Cloud Transformation
Move digital platforms, content development and customer engagement from on-prem to hybrid or native cloud-based services to reduce IT costs, improve scalability, increase agility and support fast-changing business objectives
 
 

React, Recover & Grow with the right solutions

Softtek has created a series of rapid solutions that can be flexibly implemented and deployed to tackle challenges:

 

Content Delivery

Content Delivery

Globally deliver web and mobile advertising content with low latency and high transfer speeds to reduce traffic to origin server, generate a cost effective data transfer and further personalize ads.

 

Maximize Audience Engagement

Maximize Audience Engagement

Bridge the gap between your customers and your media (between content and audience), turning consumers into fans through personalized content journeys and selling points that your target markets “Can’t miss!”

 

Accelerate Media Sales

Accelerate Media Sales

A key driver to content monetization is understanding target audiences. This solution connects advertisers to desirable audiences and marketing data to streamline collaboration with the ecosystem and scale sales efforts.

 

Remote Workplace Enablement

Remote Workplace Enablement

Enable and support game development, operations and support workers to rapidly and securely thrive at home or on the move.

 

Cloud Enablement

Cloud Enablement

Migrate infrastructure and optimize applications to cloud-native status to increase business agility, reduce time to market and lower costs.

 

Contextual Player and Spectator Engagement

Contextual Player and Spectator Engagement

Use real-time data to create personalized customer journeys to ensure desired customer outcomes.

 

Application Portfolio Transformation

Application Portfolio Transformation

Integrate game hosting, member, entitlements, authentication, matchmaking, billing, payments and offer management systems into a digital platform using Agile DevOps and/or SRE methodologies.

 

Secured Infrastructure

Secured Infrastructure

Through the Softtek Security SOC, manage SOC and PCI-compliant operations protection.

 

Technical Operations

Technical Operations

Institute DevOps and SRE-based infrastructure modernization and SLA support.

 
 
 
 

About Softtek Softtek is a global company and the largest provider of IT services from Latin America. With a broad portfolio of business-transforming products and solutions, Softtek helps Global 2000 organizations evolve their digital capabilities constantly and seamlessly, from ideation and development to execution.

© 2020 Softtek