Retail Lab
Enabling a Digital Transformation Roadmap for Retailers
Due to the interest of more than 200 business leaders, Dr. Barbara E. Kahn and Softtek created a special session in which we uncover how retailers reacted and succeed during the crisis and identified and created a digital roadmap that acted as a critical enabler to grow, reduce operational costs and increase savings.
Uncover what you and your team need to lead in the new retail environment. Drop us your contact information and request a sponsored session by Softtek.
Patty and Jay H. Baker
Professor of Marketing
The Wharton School at the University of Pennsylvania
Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania, and is also currently the Executive Director of the Marketing Science Institute. Previously, Barbara was the Director of the Baker Retailing Center at Wharton.
Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 80 articles in leading academic journals, and has co-authored Grocery Revolution: The New Focus on the Consumer and authored Global Brand Power and The Shopping Revolution.
Meet our Retail experts and hosts.
Miguel Saldivar
Managing Director
Retail
Fulvio Manente
Digital Transformation
Retail
Pepe Tam
VP, Digital Transformation
Softtek
Christopher Real
Marketing Partner
Retail
Rosana Gomez
Head of CoE
Retail
Luísa Marchiori
Head of Digital Sales Services
Softtek
Rapid innovation from incumbent and digitally native retailers has radically changed consumer expectations, and as this pace accelerates, you may be considering how your brand can compete and win in the era of endless disruption.
As you and your team continue to recover from the most disruptive retail environment in history, take a moment to download and complete Softtek's Retailing Success Canvas- inspired by Dr. Barbara E. Kahn's Retailing Success Matrix. The Canvas is a helpful framework that can be used to help uncover and describe how you stack up against your competition and pinpoint where you may be missing the opportunity to add value and differentiate through your continuous business transformation efforts.
Step 1: First, map out the key characteristics of your retail operation, plus your competition— across all four quadrants of the Canvas.
Step 2. Next, plot how consumer behavior and expectations have changed in 2020.
Step 3. Finally, prioritize your long-term strategic focus for success.
