CASE STUDY / INSURANCE
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Top car insurance provider in Brazil and part of a global multi-brand insurance network founded over a century ago.
1.6MM+
clients
60+
branches across Brazil
30+
years in operation (Brazil market)
Our client endeavored to capitalize on emerging market opportunities and offer its customers and prospects new value by evolving its business model by providing more personalized digital experiences and services.
Enable the Agile development of products and services designed to serve new customer segments
Stay competitive and grow in an emerging insurance market
Optimize product operations within the current business and introduce new Agile processes
Softtek applied Lean Inception and additional Design Thinking methodologies to develop an on-demand insurance platform.
Learn
Facilitated collaborative knowledge and ideation sessions to determine ideal product features and processes.
Build
Designed a minimum viable product (MVP) with information gleaned through the "Learn" phase.
Test
Iterated and improved MVP UX and launched an on-demand insurance platform.
to market with on-demand insurance app
Expedited application time to market by 90%
Helped align the organization under a shared vision and objectives, expediting new product development and eliminating silos
and optimized operational processes, ensuring cost efficiency and a delightful user experience
