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CASE STUDY / INSURANCE

Brazilian car insurance provider is first to market with on-demand insurance app and achieves 90% faster time to market through CX design and engineering



About the customer

Top car insurance provider in Brazil and part of a global multi-brand insurance network founded over a century ago.

1.6MM+
clients

60+
branches across Brazil

30+
years in operation (Brazil market)

 

Business challenges

Our client endeavored to capitalize on emerging market opportunities and offer its customers and prospects new value by evolving its business model by providing more personalized digital experiences and services.

 
1

Enable the Agile development of products and services designed to serve new customer segments

2

Stay competitive and grow in an emerging insurance market

3

Optimize product operations within the current business and introduce new Agile processes

How Softtek comes into play

Softtek applied Lean Inception and additional Design Thinking methodologies to develop an on-demand insurance platform.

learn

Learn
Facilitated collaborative knowledge and ideation sessions to determine ideal product features and processes.

build

Build
Designed a minimum viable product (MVP) with information gleaned through the "Learn" phase.

test

Test
Iterated and improved MVP UX and launched an on-demand insurance platform.

Group 385

Business impact


First

to market with on-demand insurance app

90%+

Expedited application time to market by 90%

Aligned

Helped align the organization under a shared vision and objectives, expediting new product development and eliminating silos

Designed

and optimized operational processes, ensuring cost efficiency and a delightful user experience

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