Contact us
 

CASE STUDY / INDUSTRIAL

Lead conversion rate up 30% for a top US car manufacturer through CRM services and a custom sales platform

Softtek’s unique digital platform harmonizes customers’ changing expectations and dealership needs with the sales and marketing processes.



img header

About the customer

Second-largest U.S.-based automobile manufacturer and the eleventh-ranked overall American-based company in the 2018 Fortune 500 list.

icon

200,000+ Employees worldwide.

icon

12 countries operations.

icon

65 Plants Globally.

icon

Platform used by 130 dealers

 
quote

Thanks to Softtek’s successful implementation we surpassed our sales goal and increased lead conversion by 30%!

quote

Customer

flag

Business challenges

Our client required a standardized sales process within an environment that integrated CRM and digital advertising tools to gain visibility ofleads and oversight of customer experience.

 
1

Lead generation and CRM not integrated, heavily impacting lead conversion.

2

Digital sales processes were not standardized, resulting in inconsistent efforts.

3

Imperative to have an integrated experience across all digital contact points.

4

Aggressive goal of increasing lead conversion rate by 20%.

image header

How Softtek comes into play

Softtek integrated a digital support team, a new sales platform, and digital solution components to establish a high-performance digital sales process.

Implemented a specialized digital sales-enablement team to support customer-centric strategy development.

Developed a digital platform that reinvents the customer experience and enchances the sales process.

Integrated and orchestrated CRM digital advertising, website, social media & reputation management.

Supported roll-out to accelerate the adoption of the new digital sales process.

Group%20385
cycle

Business impact

Through Softtek’s solutions the client adopted a standardized digital sales process that led to significant improvements in customer visibility, business opportunity generation, and lead conversion.

Target

Lead conversion rate increased by 30% exceeding customer sales goal

Handshake

30% increase in prospect appointments and 65% increase in showroom visits.

Ojo

Full visibility of marketing campaigns achieved by monitoring and measuring results

Computadora

Linked 100% of leads to digital campaigns through CRM

Target

Standarized dealers' onboarding and training

Get the PDF version