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CASE STUDY / INDUSTRIAL

Lead conversion rate up 30% for a top US car manufacturer through CRM services and a custom sales platform

Softtek’s unique digital platform harmonizes customers’ changing expectations and dealership needs with the sales and marketing processes.



About the customer

Second-largest U.S.-based automobile manufacturer and the eleventh-ranked overall American-based company in the 2018 Fortune 500 list.

200,000+ Employees worldwide.

12 countries operations.

65 Plants Globally.

Platform used by 130 dealers

 

Thanks to Softtek’s successful implementation we surpassed our sales goal and increased lead conversion by 30%!

Customer

Business challenges

Our client required a standardized sales process within an environment that integrated CRM and digital advertising tools to gain visibility ofleads and oversight of customer experience.

 
1

Lead generation and CRM not integrated, heavily impacting lead conversion.

2

Digital sales processes were not standardized, resulting in inconsistent efforts.

3

Imperative to have an integrated experience across all digital contact points.

4

Aggressive goal of increasing lead conversion rate by 20%.

How Softtek comes into play

Softtek integrated a digital support team, a new sales platform, and digital solution components to establish a high-performance digital sales process.

Implemented a specialized digital sales-enablement team to support customer-centric strategy development.

Developed a digital platform that reinvents the customer experience and enchances the sales process.

Integrated and orchestrated CRM digital advertising, website, social media & reputation management.

Supported roll-out to accelerate the adoption of the new digital sales process.

Group 385

Business impact

Through Softtek’s solutions the client adopted a standardized digital sales process that led to significant improvements in customer visibility, business opportunity generation, and lead conversion.

Lead conversion rate increased by 30% exceeding customer sales goal

30% increase in prospect appointments and 65% increase in showroom visits.

Full visibility of marketing campaigns achieved by monitoring and measuring results

Linked 100% of leads to digital campaigns through CRM

Standarized dealers' onboarding and training

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