Demystifying Retail Success in Disruptive Times

Retail trends every technology leader needs to know
Featured speaker:
Barbara E. Kahn
Patty and Jay H. Baker Professor of Marketing
The Wharton School at the University of Pennsylvania

Few retailers were prepared to operate during the global pandemic, but a handful of retailers have survived and even thrived during this unprecedented time. What makes these companies better positioned to weather the storm and what can technology leaders learn from their marvelous success?

During this special talk, Dr. Barbara E. Kahn a foremost retail expert and Professor from the University of Pennsylvania’s Wharton School, will share her research and thoughts on the shopping revolution, and how technology leaders can help win over customers in an era of endless disruption.


Review Kahn’s Retailing Success Matrix and the secrets behind the success of retailers like Amazon and Walmart.
Learn how successful brands have differentiated themselves by creating an exceptional customer experience.
How technology leaders can help lead COVID recovery for this holiday season and into 2021.