Few retailers were prepared to operate during the global pandemic, but a handful of retailers have survived and even thrived during this unprecedented time. What makes these companies better positioned to weather the storm and what can technology leaders learn from their marvelous success?
During this special talk, Dr. Barbara E. Kahn a foremost retail expert and Professor from the University of Pennsylvania’s Wharton School, will share her research and thoughts on the shopping revolution, and how technology leaders can help win over customers in an era of endless disruption.
Agenda:
Dr. Barbara E. Kahn
Patty and Jay H. Baker
Professor of Marketing
The Wharton School at the University of Pennsylvania
Founded in 1982, Softtek is a global company and the largest provider of IT services from Latin America. With a broad portfolio of business-transforming products and solutions, Softtek helps Global 2000 organizations evolve their digital capabilities constantly and seamlessly, from ideation and development to execution.