Webcast

Demystifying Retail Success in Disruptive Times

Retail trends every technology leader needs to know
Featured speaker:
Barbara-Kahn
Barbara E. Kahn
Patty and Jay H. Baker Professor of Marketing
The Wharton School at the University of Pennsylvania
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Few retailers were prepared to operate during the global pandemic, but a handful of retailers have survived and even thrived during this unprecedented time. What makes these companies better positioned to weather the storm and what can technology leaders learn from their marvelous success?

During this special talk, Dr. Barbara E. Kahn a foremost retail expert and Professor from the University of Pennsylvania’s Wharton School, will share her research and thoughts on the shopping revolution, and how technology leaders can help win over customers in an era of endless disruption.

Agenda:

Review Kahn’s Retailing Success Matrix and the secrets behind the success of retailers like Amazon and Walmart.
Learn how successful brands have differentiated themselves by creating an exceptional customer experience.
How technology leaders can help lead COVID recovery for this holiday season and into 2021.


 

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SPEAKERS

Dr. Barbara E. Kahn

Patty and Jay H. Baker
Professor of Marketing
The Wharton School at the University of Pennsylvania

Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania, and is also currently the Executive Director of the Marketing Science Institute. Previously, Barbara was the Director of the Baker Retailing Center at Wharton.

Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 80 articles in leading academic journals, and has co-authored Grocery Revolution: The New Focus on the Consumer and authored Global Brand Power and The Shopping Revolution.

Miguel Saldivar

Managing Director, Retail
Softtek

Miguel Saldivar is currently the Managing Director of Softtek’s Retail practice— founded with the vision to help retailers write the new rules for retail innovation.

Miguel’s journey at Softtek started nearly 30 years ago, and during this time has held various executive leadership roles, in several key regions, including Mexico and the United States. Miguel also started SAP operations in Brazil, which today makes up Softtek’s largest service area. Prior to his current role, Miguel led operations in Brazil, serving as Market CEO. He is a member of Softtek’s Executive Committee.

About Softtek

Founded in 1982, Softtek is a global company and the largest provider of IT services from Latin America. With a broad portfolio of business-transforming products and solutions, Softtek helps Global 2000 organizations evolve their digital capabilities constantly and seamlessly, from ideation and development to execution.

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